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As a seller, you're concerned about market exposure, and rightly so. But exposure loses is effectiveness unless the quality of the presentation is there to excite your target audience. Consumers will form an opinion about your home in a fraction of a second, so it's imperative to draw them in from the start or you could risk losing them. Targeted, quality market exposure, paired with exceptional representation is the hallmark of Platinum Homes Collection. |
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Customized Concepts
Packaging of any product is key. When it comes to luxury properties, branding and marketing a lifestyle is as important as the home itself. When your home goes on the open market, it becomes a commodity to be evaluated by potential buyers and compared to competing homes. Therefore, the unique character of a prestigious property must be allowed to come through in its presentation, firmly embedding its qualities and lifestyle in the buyer's mind.
We have developed 5 different marketing concepts, each very distinctly Platinum. These themes are designed to brand your property, highlighting its specific style, design, era, and personality, and features a custom color palette.
Preview each of our concepts below, and click each image to enlarge.
American
The American Style theme was designed to capture uniquely American architecture. The stars and stripes motif can be applied to the widest range of architectural styles, from fieldstone and brick to stucco and wood exteriors. In this sample, the color palette for the brochure was taken directly from the flower garden.
Manor
The Manor Style theme accents architectural syles with more European influences and grandeur. The toile overlays are reminiscent of old-worlde fabrics and tapestries. In this sample, the color palette for the brochure was taken directly from the home's front door.
Victorian
The Victorian Style theme uses scrolly scripts and leafy vine overlays to accent the signature gingerbread and ornate architectural flair that is distinctly Victorian. In this sample, the color palette for the brochure was taken directly from the blooming trees on the property.
Mediterranean
The Mediterranean Style theme embodies the ceramic feel of the Mediterranean, with its clay roof tiles, stucco walls and inlayed tile accents and floors. The overlay leaves little doubt to the consumer as to the style of the home. In this sample, the color palette for the brochure was taken directly from the home's tile roof.
Contemporary
The Contemporary Style theme, with its clean fonts, perfectly accents the simplistic drama of modern-style architecture. The curved overlays offset any hard lines for a balanced presentation. In this sample, the color palette for the brochure was taken directly from the exterior wall of the home.
